How to create t-shirt design logo

I've recently designed a new logo design for my t-shirt design website. I'm branding my tshirts designs with 'eyetees'.

eyetees brand originated from 'to tease'; I tease, you tease, he/she teases, they tease - everybody teases!

A play on words, 'I tease you with my tshirt design' and to tease someone's eyes with your Tees, thus became "eyetees".

I'm selling my designer tees via my photography website which also features my other artwork & designs. So I wanted my tshirt logo to represent/be associated with my Infinity Photography logo I'd previously created. Below are my initial sketch book concepts once I had the name & domain!

I wanted to get a wink across to suggest the 'tease' part of the brand design. I played around with the ideas of one eye closed (line) and the wrinkles at the side of an eye.

In Illustrator I took my original 'infinity' logo and worked up a quick path. I then created an art brush, see the thickening line top right and applied this to my path I'd drawn.

I flipped the shape to flow the same direction as my infinity photography logo and scaled it to be more proportional. I looked at a few of my script fonts before compiling and editing individual letters to give the above. I extended the 't' and tweaked the 'e's and 's', in fact, there's not a letter I didn't tweak as the 'y' changed also!

Finally I expanded my art brushed path so I could tweak it. I drew a few circles, gave them a bright outline colour so I could see easily where I had to edit the path points (you can also use outline mode), add/remove to make cleaner/simpler paths resulting in smoother lines. As I'll be printing this on t-shirts quite small I wanted it simple, so I've opted for the 1 wrinkle cut into the swoosh rather than 3. Less is more, hope you agree. The left eye kinda makes an 'e' shape also if you squint your eye at it ;)

Check out my website eyetees to buy t-shirt designs